Hotels need online reputation management because it helps them maintain a positive image and reputation among potential customers. Online platforms like social media, travel review sites and booking platforms, allow customers to easily share their experiences, both positive and negative, with others. This can greatly influence potential customers' decision on whether to book a hotel or not. By actively monitoring and managing their online reputation, hotels can:

Address negative reviews or complaints in a timely and professional manner, to show they care about their customers' experience.

Monitor competitors and industry trends to stay ahead in the market.

Track the hotel's performance and make necessary changes.