RRR made us PROUD

The 2022 Oscars were an exciting night with a number of notable films and personalities vying for recognition. However, one of the most significant moments of the evening was when RRR, a Telugu-language film directed by S. S. Rajamouli, won the Academy Award for Best International Feature Film. This was a momentous occasion for Indian cinema, as it marked the first time a Telugu film had received an Oscar.

Role of Online Reputation Management

While there were undoubtedly numerous factors that contributed to RRR’s success, one aspect that cannot be ignored is the role of online reputation management. In today’s digital age, a film’s online presence can make or break its chances of success, and the team behind RRR was able to leverage this to their advantage.

Monitoring RRR Online Presence

Online reputation management (ORM) is the practice of monitoring and influencing how a brand or individual is perceived online. This can involve a range of strategies, from social media management to search engine optimization to content creation. In the case of RRR, the film’s team utilized a variety of ORM tactics to create buzz and generate positive reviews leading up to the Oscars.

RRR Social Media Marketing

One of the most effective ORM tactics used by RRR’s team was social media marketing. The team created a strong social media presence for the film, with active accounts on major platforms like Twitter, Instagram, and Facebook. These accounts were used to share trailers, behind-the-scenes footage, and other promotional material, as well as to engage with fans and respond to comments and questions.

Press Release (PR) of RRR

The team also worked to generate positive press coverage leading up to the Oscars. They arranged interviews with key members of the cast and crew, including director S. S. Rajamouli and lead actors N. T. Rama Rao Jr. and Ram Charan, and ensured that the film was featured in major publications and entertainment news outlets. This helped to build buzz and generate excitement among film critics and audiences alike.

RRR Search Engine Optimization (SEO)

Search engine optimization (SEO) was another important aspect of RRR’s online reputation management. The film’s team worked to ensure that RRR appeared at the top of search engine results for relevant keywords, such as “Telugu films” and “Indian cinema.” This made it easier for potential viewers to find information about the film, and also helped to establish RRR’s reputation as a high-quality and important film within the industry.


Overall, RRR’s success at the Oscars is a testament to the power of online reputation management. By leveraging social media marketing, press coverage, and search engine optimization, the film’s team was able to generate buzz and positive reviews leading up to the awards ceremony. This helped to establish RRR’s reputation as a top-tier film within the industry and ultimately led to its historic win.

It is important to note that online reputation management is not a magic bullet and cannot compensate for a poor film or inadequate marketing strategy. However, when used effectively, ORM can be a powerful tool for building buzz, generating positive reviews, and establishing a strong reputation within an industry.

Filmmakers and other creatives looking to make their mark in today’s digital landscape need to prioritize a strong online reputation management strategy. This includes creating a robust social media presence, generating positive press coverage, and utilizing search engine optimization tactics. By doing so, they can create buzz and build a strong reputation within their industry, increasing their chances of success.