How Taylor Swift used Online Reputation Management techniques to make a power-loaded comeback
The Episode
In 2016, Taylor Swift faced a significant challenge to her reputation when she became embroiled in a very public feud with Kanye West and Kim Kardashian. The feud was cantered around a song that Kanye West had released in which he referred to Taylor Swift in derogatory terms. Kim Kardashian then shared a video of a phone call between Kanye West and Taylor Swift in which she appeared to approve of the song, contradicting her earlier statements that she had never heard the song and did not approve of its content. Many fans of Taylor Swift felt betrayed by her apparent approval of the song and turned against her which caused her REPUTATION to nearly get shattered.
The Comeback
In response to this backlash, Taylor Swift made a concerted effort to show a more vulnerable and authentic side of herself and her ideas so as to connect and be close to the fans and social world. She released a new album, “Reputation,” which explored the theme of public perception and the challenges of the living in the public eye. The album featured songs that were more personal and introspective than her previous work, and it showed a willingness to confront the negative aspects of her reputation head-on.
Role of ORM
In addition to her music, Taylor Swift also got engaged more with her fans on social media with her semi-personal and professional experience sharing. She used her platform to promote the causes that she cared about, including education, LGBTQ rights, and disaster relief efforts. By using her platform to promote positive change, Taylor Swift was able to demonstrate her commitment to making a difference in the world and to earning back the trust and support of her fans. She just followed the absolute right path.
These efforts were greatly successful in improving Taylor Swift’s reputation over time. Her album, “Reputation,” was a commercial and a critical success, and it helped to re-establish her as one of the biggest pop stars in the world of the age. Her engagement with social issues also helped to endear her to her fans, who appreciated her commitment of using her platform for good reasons.
The happy Re-start
Overall, Taylor Swift’s experience shows that it is possible to recover from a reputation crisis by being authentic, vulnerable, and committed to making positive changes in the society. By acknowledging mistakes, confronting negative perceptions head-on, and using one’s platform to promote positive change, it is possible to regain trust and rebuild a positive reputation over time. She kick-started her career again with a blast this time and she is still unstoppable. We love you Taylor Swift!
By that time, she has been able to won a lot more awards and worldwide appreciations about her work and experience along with a tremendous increase in her fan base. The above mentioned techniques have helped her to portray herself in the best way possible.
Well-known personalities like Taylor Swift need to take an excellent care of their online and offline reputations because they have the best reasons to do so, which include avoiding social conflicts, promoting their positive work, increasing relevant engagement on their platforms and to keep maintaining their privacy at the same time. Celebrities need online reputation management services more than anyone else. It help them to stay positively tuned with their existing and potential fan base and promote their personal and professional growth in a better way.
